Privacy

Must Watch · Effective Nov 12, 2026

No accounts, no ads, no trackingMust Watch has no account, no ads, no analytics and no tracking. Your teams and settings stay on your phone. A small amount of data goes to our server only to deliver alerts and live updates, and it is deleted after 90 days without use.
No accountsNo adsNo tracking90-day server deletion
About this policy

Must Watch ("the App") is an iPhone app developed and operated by HBKL Labs LLC. It ranks live games best first across the NFL, college football, the NBA, the WNBA, MLB, the NHL and soccer (the Premier League, LaLiga, Serie A, Bundesliga, Ligue 1, the Champions League, the Europa League, MLS, Brasileirão, Liga MX and Libertadores), shows where to watch, and sends alerts early enough to get to a TV. This policy explains what the App does and does not do with your information.

The short version

• There are no accounts and no sign-in.

• There are no ads and no tracking. The App has no analytics or advertising SDKs.

• Your teams, leagues and settings are stored on your phone.

• The App sends a small amount of data to our server only to deliver alerts and live updates.

• If your phone does not open the App for 90 days, its data is deleted from our server automatically. You can ask us to delete it sooner.

What stays on your phone

The following is stored on your iPhone:

Your followed teams, players, leagues and alert settings are also saved in Apple's iCloud key-value storage, under your Apple Account, so they follow you to another iPhone and survive a reinstall. Apple holds that copy. We cannot see it.

Followed teamsThe teams you choose to follow.
Followed playersThe players you choose to follow.
Chosen leaguesThe leagues you want to see.
Alert settingsHow and when you want to be alerted.
Betting settingWhether betting lines are on or off.
What is sent to our server

Our server runs on Cloudflare and is operated by HBKL Labs. The App sends it the following, only to deliver alerts and live updates:

Your phone's Apple push notification token and your alert choicesThe choices are the sports, teams and games you want alerts for, how often you want them, your red zone alert choices, and your betting watch choices. Red zone alert choices are which leagues you want them for, whether they are for your teams, and which games. If you follow players, the choices also include each followed player (as an NBA player ID and team ID) and which player alerts you want: game start, big nights and final stat line.
Your phone's time zone and whether quiet hours are onThe time zone is used only to hold alerts during quiet hours, 11 PM to 8 AM on your phone's clock.
A random per-device secretIt protects your alert settings so only your phone can change them.
Live Activity push tokens and the game each one followsThese are deleted when the game ends, at most 36 hours later.
Your phone's IP addressIt is used briefly to limit request rates. It is kept for minutes and is not linked to anything else.
Followed team IDsWhen the App asks for your teams' next games, it sends their IDs. These are not stored.
Player lookupsWhen you add a player or open the Players tab, the App sends the name you type or the followed player IDs to get results. These are not stored with your phone's alert data.
How long we keep it

• If a phone has not opened the App for 90 days, its data is deleted from our server automatically.

• Live Activity push tokens are deleted when the game ends, at most 36 hours later.

• IP addresses are kept for minutes.

• You can email us at any time to have your data deleted sooner. See the contact details below.

Service providers
Appledelivers push notifications.
Cloudflarehosts our server.
OpenAIwrites game recaps from game data only. No user data is sent to it.
What we do not collect

• Your name, email or any account. There is no account.

• Tracking data. The App does not track you.

• Analytics or advertising data. The App has no analytics or advertising SDKs and shows no ads.

• Payment or purchase data. Must Watch is free and sells nothing.

Sports data

Scores, schedules, odds and team logos come from publicly available sports data feeds. Must Watch is not affiliated with or endorsed by ESPN, any league, team or broadcaster.

Children's privacy

Must Watch is not directed to children under 13.

Changes to this policy

We may update this privacy policy from time to time. Material changes will be reflected on this page with a revised effective date. Minor edits, such as typos or clarifications, may happen without notice.

Contact us

To ask a question or to have your data deleted, email us at:

mustwatch@hbkllabs.com

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